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For the second 12 months in the row, generative AI was a main concept at Cannes Lions 2024. Discussions have matured since Cannes Lions 2023 — from early questions on AI’s role in promoting to more recent explorations of realistic programs — but advertising and marketing execs none

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São Paulo was eradicated from rivalry following the primary spherical of votes. Izmir was knocked out in the next. Yekaterinburg lost to Dubai while in the third and closing round of voting. Neats defend their systems with theoretical rigor, scruffies depend predominantly on incremental te